Cheshire Road Safety Campaign Returns for Darker Evenings

Road safety officers are visiting schools and community groups across Cheshire through October and November, as darker mornings and evenings return. It is the annual autumn campaign from the Cheshire Road Safety Group, and it runs under the name Be Bright, Safe and Seen.

The message is aimed at everyone on the road: drivers, pedestrians, cyclists, motorcyclists and equestrians. The group says shorter days reduce visibility and can make road conditions more challenging.

The quick answer

• What: the annual autumn road safety campaign across Cheshire.
• When: through October and November.
• Where it reaches you: school sessions, community groups and seasonal tips on social media under #BeBrightSafeSeen.
• The Chester date: the public event in the borough was set for Wednesday 28 October at The Groves, so it has now passed.

What you can do

The campaign has five key messages:

• Be visible when walking, cycling or riding, especially in low light.
• Take extra care around schools and during busy drop-off and pick-up times.
• Check vehicle lights, tyres and windscreens regularly.
• Allow extra time for journeys, and adapt your driving to the weather and road conditions.
• Look out for more vulnerable road users and share the road safely.

The council’s road safety pages carry more advice. For closures and works on your route this week, see our Chester roadworks and travel page.

What the councillors said

Councillor Karen Shore is Deputy Leader of Cheshire West and Chester Council and its Cabinet Member for Environment, Highways and Strategic Transport.

“Every year, people are seriously injured or lose their lives on our roads, and the darker autumn and winter months can bring additional risks,” she said. “That’s why this campaign focuses on simple steps that can help everyone stay safe.”

“Whether you’re behind the wheel, walking to school, cycling to work or travelling through our communities, taking a moment to think about visibility, speed and awareness can make all the difference. Together, we can help reduce collisions and make Cheshire’s roads safer for everyone.”

Councillor Paul Nolan is Executive Board Member for Environment and Urban Renewal at Halton Borough Council. His authority hosted the other launch event, in Widnes, about 14 miles north-east of Chester.

“We’re pleased to once again support this important campaign and welcome residents to our launch event in Victoria Park,” he said. “Road safety is everyone’s responsibility and these events provide a great opportunity for people to pick up practical advice that could make a real difference. By working together across Cheshire, we’re helping to create safer roads and safer communities for everyone.”

The launch events

The council’s 23 October release listed two public launch days, each from 10am to 2pm. Road safety representatives were due to share advice, answer questions and give out free safety resources.

The release lists no further public events. Visits to schools and community groups continue, aimed at children, young people and families.

Who is behind it

The group’s aim is to reduce the number of people killed or seriously injured on Cheshire’s roads. Its partners are:

• Cheshire West and Chester Council
• Halton Borough Council
• Warrington Borough Council
• Cheshire East Council
• Cheshire Constabulary
• Cheshire Fire and Rescue Service
• National Highways